How to Get New Users on Temu in 2025

Acquiring new users is the backbone of success for businesses on Temu, the rapidly growing e-commerce platform known for its affordability and diverse product range. Whether you’re a seller aiming to expand your customer base or a marketer looking to enhance brand reach, executing well-planned strategies to attract new users is crucial. This guide will walk you through the most effective methods for gaining traction, increasing sales, and growing your presence in Temu in 2025.

Top Strategies to Get New Users on Temu

1. Leverage Temu’s Referral Program

Temu’s referral program is a built-in user acquisition tool that incentivizes your existing customers to bring in new users. Here’s how you can maximize its potential:

• Offer Attractive Incentives: Provide appealing rewards, such as discounts or promo codes, for both the referrer and the referred user.
• Promote the Program: Use email campaigns, in-app notifications, and social media to remind users about referral benefits.
• Communicate Benefits Clearly: Ensure your users understand how the program works and the value of their rewards.

For example, “Invite a friend, and both of you get 20% off your next order!” This approach attracts new users and fosters loyalty among existing ones.

2. Run Engaging Social Media Campaigns

Social media is one of the most powerful tools for reaching new users. Platforms like TikTok, Instagram, and Facebook are ideal for showcasing Temu’s offerings through engaging content.

• Create Video Content: Post unboxing videos, tutorials, or behind-the-scenes footage of your Temu shop.
• Run Contests or Giveaways: Encourage participation by offering incentives like Temu promo codes for new users.
• Use Paid Ads: Target specific demographics with social media ads that highlight Temu’s affordability and variety.

Pro Tip: Use trending hashtags like #TemuDeals or create platform-specific challenges to maximize reach.

3. Partner with Influencers

Influencer marketing is a proven way to drive user acquisition by leveraging the trust influencers have built with their followers.

• Choose the Right Influencers: Collaborate with influencers whose audience aligns with Temu’s target demographics.
• Feature Product Reviews: Ask them to showcase their favorite Temu products and share discount codes with their followers.
• Run Time-Sensitive Campaigns: Limited-time offers drive urgency and encourage participation.

Example: A lifestyle influencer might create a “Best Finds on Temu” series to introduce their followers to the platform.

4. Implement Paid Advertising Campaigns

Paid advertising, including Google Ads, Facebook Ads, and TikTok Ads, can quickly drive a surge in new users.

• Set Clear Goals: Define whether you want app installs, website visits, or direct purchases.
• Target Effectively: Use demographic and behavioral filters to reach an audience that aligns with Temu’s shopper profile.
• Iterate and Optimize: Monitor ad performance and adjust as necessary to improve ROI.

Example: A TikTok ad that highlights unique features of your Temu shop, paired with an exclusive offer for first-time shoppers.

6. Offer Exclusive Deals and Discounts

Everyone loves a good deal. Make your promotions irresistible to new users by offering:

• Limited-Time Offers: These create urgency and inspire faster action.
• Promo Codes for New Users: Offer exclusive discounts to first-time buyers.
• Bundled Deals: Encourage higher cart values by bundling items at a discounted price.

For instance, “Sign up today and get 30% off your first purchase!” can be a compelling offer to drive user acquisition.

7. Collaborate with Bloggers and Review Sites

Bloggers and review platforms hold massive influence over purchasing decisions.

• Write Guest Posts: Partner with bloggers to share your expertise or showcase Temu’s unique selling points.
• Request Reviews: Send your products to review sites that cater to Temu’s target audience.
• Highlight Positive Feedback: Use testimonials and user reviews in your marketing material.

A strong presence on third-party blogs and review sites can build trust and credibility for your store, driving new users to Temu.

Why User Acquisition is Critical for Temu

The competitive e-commerce landscape is more intense than ever, and platforms like Temu thrive on their ability to attract and retain users. Here’s why prioritizing user acquisition matters:

• Growth and Revenue: More users mean more sales, increased revenue, and sustained growth for sellers on Temu.
• Visibility and Credibility: Expanding your audience enhances your brand’s visibility among potential buyers, positioning it as a trusted option.
• Temu’s Appeal: With its focus on affordability and wide-ranging product categories, Temu is an attractive platform for budget-conscious shoppers. Thus, it is essential to effectively target new users.

Tools and Resources to Help You Get New Users on Temu

To streamline your efforts, consider utilizing these tools:

• Social Media Management: Platforms like Hootsuite and Buffer for scheduling campaigns.
• SEO Optimization: Google Keyword Planner or SEMrush for finding relevant keywords.
• Analytics: Tools like Google Analytics to track the performance of your acquisition strategies.
• Temu Seller Resources: Utilize Temu’s official documentation and seller community for insights and support.

Common Mistakes to Avoid When Trying To Get New Users On Temu

When trying to bring in new users, steer clear of these pitfalls:

• Poor Targeting: Ensure you’re reaching the right audience with personalized campaigns.
• Overlooking Analytics: Regularly analyze your campaigns to determine what’s working and what isn’t.
• Lack of Incentives: Without clear rewards, both new and existing users may lose interest in engaging with your strategies.

Conclusion

Growing your user base on Temu requires a combination of strategic marketing, creative content, and leveraging tools like Temu’s referral program and social media. By implementing these proven strategies, you can attract new users, engage your audience, and achieve long-term success on the platform.

Start implementing these tactics today and watch your Temu shop thrive like never before!